What Business Demographics Offers
A unique business intelligence service mapping countries’ market potential, the customer base and competitive environment as well as labour markets and trade flows at the industry level.
- Data by Country
- Data by Industry
- Custom Data
- Custom Solutions
Customer Base
Vertical Prioritisation
Competitive Dynamics
Operating Costs
Productivity
Regional Markets
Customer Base
For Sales and Strategic Planning purposes know the number, average size and location of your customers by industry vertical, as well as whether the customer base is expanding or shrinking. (For further Sales planning inputs see Custom data.)
Number of Establishments/Enterprises
• Average Size of Establishments
• Output per Establishment
• Workers per Establishment
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Vertical Prioritisation
Prioritize within countries across various vertical markets using value added data to identify industrial contribution to GDP as yardstick for ranking the potential of very different industries.
Metrics: Value Added by industry
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Competitive Dynamics
Understand the scope and strength of domestic market competition by industry classification.
Number of local Manufacturers
Mean size of local Manufacturers
Investment (GFCF)
Import Dependency; Export Orientation
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Operating Costs
Compare the relative cost of Wages & Salaries costs at the industry level.
Wages & Salaries
Wages per worker
Input Costs (Output - Value Added)
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Productivity
Understand which are the most productive industries over time in any given country.
Labour productivity
Output per Worker
Value Added per Worker
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Regional Markets
Sum the various country data to appreciate the relative importance of key sub-regions such as ASEAN, Indochina or South Asia.
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Search, select and download data via our interactive tool
Industries covered: 170 in total, including food products, beverages, textiles, wood products, pulp/paper, chemicals, pharmaceuticals, rubber and plastic products, mineral products, metals/metal products, electronics, machinery, electrical equipment, automotive/other transport equipment, furniture, toys, medical instruments and supplies, etc.
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Solutions using Business Demographics Data...
Customer Mapping
China's Mining Assets
Customer by Industry
Industry Growth Trends
Industry Profitability
Industry Attractiveness
Manufacturing Site Selection
Vertical Prioritisation
Acquisition / Partner Targets
Customer by Industry
For Sales and Strategic Planning purposes know the number, average size and location of your customers by industry vertical—as well as whether the customer base is expanding or shrinking. (For further Sales planning inputs see Custom data.)
Number of Establishments/Enterprises
Average Size of Establishments
Output per Establishment
Workers per Establishment
Get Data
Industry Growth Trends
Predict shifts in industrial production. Time series data facilitate the identification of high growth industries, in terms of Output, Value Added, number of Establishments, number of Employees, etc.
Output by Industry
Value Added by Industry
Establishments by Industry
Number of Employees by Industry
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Industry Profitability
Understand which industries are more profitable over time. Total Value Added is roughly equal to the compensation of employees + earnings before taxes, hence an estimate of pre-tax industry profitability can be calculated.
Profitability (Value Added - Wages & Salaries)
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Industry Attractiveness
Exporters and investors can compare and contrast the investment and export market potential of industries across countries using a variety of key indicators.
Local production
Import Dependency
Industry Growth
Value Added
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Manufacturing Site Selection
Shortlist and select countries. Business Demographic data are valuable inputs for any industry specific site selection analysis. (Note: comprehensive site selection data—macro data, labour market, social/political stability, etc.— are available upon request).
Labour Productivity
Average Wages/Salaries
Profitability
Domestic Customer Base
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Vertical Prioritisation
For organisations with customers in multiple verticals, prioritise manufacturing verticals within countries across various vertical markets.
Value Added
Number of Employees
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Acquisition/Partner Targets
Define the universe of potential acquisition targets in a given industry.
Number of Establishments/Enterprises
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Search, select and download data via our interactive tool
If the countries and/or industries of interest are not currently available in Business Demographics, we can generate these data as a customised service.
Our analysts can provide additional levels of data as requested:
• More detailed industry data.
• Other sector data (e.g. mining, construction, healthcare)
• State or provincial level data
• Customer contact databases
• Other regions / countries
Intercedent's research-based consulting involves a forward-looking assessment of all aspects of the market environment.
A multidimensional approach, the Strategic Market Assessment can be implemented in its entirety or in stand-alone modules, according to client requirements. Key modules would typically include demand characteristics, competitive dynamics, industry structure, policy environment, macroeconomic analysis and forecasts, political risk and channel management. Recommendations would relate to market potential, key success factors and optimal positioning.
Using any combination of segmentation strategies - vertical markets, geographical areas, relative size of customers, price sensitivity, etc. - to define the target market and help set appropriate strategy and marketing tactics.
Investigation of regional or local market competitors can reveal new or potential competitors and proactively anticipate competitor countermoves. Companies can also learn from (benchmark) competitor successes and failures as well as discover possible acquisition targets.
Assessment of commercial customer needs, key leverage points in the decision-making processes and key selection criteria for preferred suppliers, considering both "qualifiers" and differentiators" in the selection process. Recommendations will be made on how the client can maximise sales and build a relationship with potential key accounts. Best practices in satisfying customers will be revealed.
Identification, screening and evaluation and selection of potential partners, including joint venture partners, channel partners and acquisition targets. Recommendations would include a shortlist of potential candidates with advice on how to approach them.
Identification, weighting and modelling of the key parameters that would determine an optimal business location. The principles of site location can be applied to such diverse activities as a centre for aircraft parts overhaul or the best location for an oil refinery. It could also be used as a decision support framework to select the best site for a regional headquarters or shared service centre.
Predictive modelling of mutually exclusive market scenarios. Extrapolating and interpreting past trends with a view to predicting likely future outcomes. Typically, this would involve the consideration of various externalities and their impact on market conditions (e.g. the success of the Asean Free Trade Area or China's accession to the WTO).
A forward-looking analysis of the market prospects for a product/service category, highlighting potential impediments to establishing a sustainable presence for the market concerned. Recommendations would centre on the market entry (or development) strategy accenting marketing issues such as optimal pricing (PSM/conjoint), distribution, and organisation.
Advice on the most effective organisational structure for regional or country-level operations with reference to legal issues (equity/distribution options), practical considerations of market management and profit potential. With reference to strategic aims and market conditions, Intercedent would reveal insights vital for guiding organisational structure.
Decision process and decision influencer analysis, following the principles of Strategic Selling with the ultimate aim of improving sales performance.