Business Demographics Services
Leading organisations rely on Business Demographics data for their fact-based market entry/development, investment, sales strategy, HR and competitive intelligence decision making.
Business Demographics provides comparable (converted to ISIC Rev4) country databases that are instantly accessible and regularly updated based on original country sources. The downloadable databases include both historical data (2005-15) and market projections for 2016-20 (see Methodology).
Business Demographics offer online access to a huge array of industrial market intelligence by county, data series that are not available from any other subscription service.
Peter Baldwin
Managing Director – Intercedent Asia Pte Ltd
Mr. Baldwin was inspired to create Business Demographics following three decades of experience working with corporate clients on market assessment and market entry strategies in Asia. The types of assignments he has implemented include market potential analysis, customer satisfaction, partner appraisal, competitor analysis, market entry and distribution strategy, and strategy development.
Before joining Intercedent, Mr. Baldwin worked for seven years as a regional analyst and then Director of Consulting & Research, Southeast Asia for the Economist Intelligence Unit (EIU). Prior to that, he worked for Lloyds Bank International in the position of Economist for the Far East Division in the head office in London. His external responsibilities encompassed advising corporate clients on business conditions in Asia. Internally, Mr. Baldwin advised the Lloyds Group on lending limits and sovereign risk.
He graduated in Business Economics from the University of Southampton, England, and went on to obtain a Master’s degree from the University of New England, Australia, where he specialised in International Economics in Asia. Mr. Baldwin is the author of Planning for Asean’s Free Trade Area, Consumer Marketing in Indonesia and co-author of Distribution in China, published by The Economist Group.